Privacy policy

Last updated: 18 October 2026

HelsinkiDrip Oy, trading as Rue Avel, is responsible for the personal information we process to operate this store and fulfil your orders. Contact us using the details below to ask about your information or exercise your rights.

Information we use

When you shop or contact us, we receive information such as your name, email address, delivery and billing details, order history and messages. Shopify and payment providers process payment information. We also receive technical information about how the store is used, such as device, browser, approximate location, referral and purchase events.

Why we use it

• To accept payment, deliver orders, handle returns and provide support: performance of our contract with you.
• To maintain accounting records and meet legal requirements: legal obligations.
• To protect against fraud, keep the site secure and manage business operations: legitimate interests, balanced against your rights.
• For optional marketing, advertising measurement and non-essential cookies where consent is required: your consent. You can withdraw it.

Service providers

We use Shopify to host the store and support checkout. Information needed to perform their services may be shared with payment providers, delivery and fulfilment providers, customer-support providers, and accounting or professional advisers.

The store uses Meta advertising tools and Microsoft Clarity analytics. Where enabled, TikTok advertising tools may also receive browsing and purchase events, subject to applicable consent settings. These tools help measure campaigns and understand how visitors use the store. See their privacy information for their own processing practices.

Shopify may process some information for its own services. Read the Shopify Consumer Privacy Policy and visit Shopify privacy controls.

International processing and retention

Our providers may process information outside the EEA. Where required, applicable transfer safeguards such as contractual protections or adequacy decisions must apply. We keep information for as long as needed for the purpose collected, including applicable accounting, tax and dispute requirements; we do not retain it indefinitely merely because you visited.

Your choices and rights

You can unsubscribe from marketing emails using their unsubscribe link. Manage cookie choices through the store’s privacy controls where available, or contact us for help. Depending on applicable law, you may request access, correction, deletion, portability or restriction, object to processing, or withdraw consent. Withdrawal does not affect earlier lawful processing.

We may need to verify your identity before acting on a request. You can complain to your local data-protection authority, including the Office of the Data Protection Ombudsman in Finland.

HelsinkiDrip Oy, trading as Rue Avel
Business ID: 3570509-4
Osmontie 35 A 1, 00610 Helsinki, Finland
hello@rueavel.com